Comments on: I’m into nuggets y’all http://duckduckgrayduck.wordpress.com/2007/09/07/i%e2%80%99m-into-nuggets-y%e2%80%99all/ Minnesota marketing, advertising, and business reviews. Fri, 11 Sep 2009 15:52:03 +0000 http://wordpress.com/ hourly 1 By: J.J. Bugs http://duckduckgrayduck.wordpress.com/2007/09/07/i%e2%80%99m-into-nuggets-y%e2%80%99all/#comment-211 J.J. Bugs Fri, 07 Sep 2007 18:45:12 +0000 http://duckduckgrayduck.wordpress.com/2007/09/07/i%e2%80%99m-into-nuggets-y%e2%80%99all/#comment-211 Agreed. Not everyone should use UGC. Brands need to understand that it can backfire. The best UGC is unsolicited. Most brands can only dream of being so lucky. Agreed. Not everyone should use UGC. Brands need to understand that it can backfire. The best UGC is unsolicited. Most brands can only dream of being so lucky.

]]> By: Dan Rayburn http://duckduckgrayduck.wordpress.com/2007/09/07/i%e2%80%99m-into-nuggets-y%e2%80%99all/#comment-210 Dan Rayburn Fri, 07 Sep 2007 18:08:36 +0000 http://duckduckgrayduck.wordpress.com/2007/09/07/i%e2%80%99m-into-nuggets-y%e2%80%99all/#comment-210 Of the three examples I pointed out, only the McDonald's one is targeting kids. Many of the other commercials that use UGC content aren't targeting kids at all. And just because it is UGC does not mean it's good content. It's still about the quality of the content and the message being delivered. Advertisers use the UGC phrase as an excuse many times and think just because UGC is the cool term these days that any content that is user generated must be good. If so, then why are no UGC sites making any money? Of the three examples I pointed out, only the McDonald’s one is targeting kids. Many of the other commercials that use UGC content aren’t targeting kids at all. And just because it is UGC does not mean it’s good content. It’s still about the quality of the content and the message being delivered. Advertisers use the UGC phrase as an excuse many times and think just because UGC is the cool term these days that any content that is user generated must be good. If so, then why are no UGC sites making any money?

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