Filed under: Minnesota Marketing, National Marketing & Advertising | Tags: christmas retail display, Halloween in-store, in-store, Merchandising, Minnesota Marketing, Retail Display, Target
During a late-September shopping trip to Target for Halloween candy, I found something surprising …
Christmas decorations! Who in the world thought I would already need a light-up reindeer to put in my yard? I simply find this disturbing. Just like nature, I need to go through a natural progression of the seasons. Halloween tells me it’s fall, Thanksgiving tells me the snow is coming, and Christmas means I have a few days left before hibernation. I don’t want to experience holly-jolly ho-ho-ho before I have even carved a pumpkin.
Isn’t this ruining it for the kids? How can they focus on picking out a Halloween costume when there are flocked trees and Christmas stockings in the next aisle? Who needs to be a ninja when Santa is apparently coming? Explain that one. Long gone are the days when it was taboo to put out the trees and ornaments before Thanksgiving, but is Christmas in July going to be the new normal?
Weigh in: When do you think it is appropriate for retailers to parade out the Christmas decorations?
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