Duck Duck Gray Duck – A Look At Marketing In Minnesota

Through blood, lots of sweat apparently (see picture), and tears, Dick Enrico has punished the competition in the world of fitness gear. He’s used a strategy not so different from other brands in the past: being in front of everyone and creating a memorable company image by casting himself in his commercials. Sure, he may look like the love child of Ron Jeremy and Gaucho Marx, but you have to admit, he’s memorable. And who do you think of when you are considering a new treadmill or weight bench? Steady television spots, bathroom advertising, and bobbleheads are an equation that made 2nd Wind Exercise Equipment roughly $80 million in sales last year. His strategy, outlined here, is simple: Be somewhere everyone goes … Restrooms. We all have to drop the Cosby Kids off at the public pool once in awhile, and while your pushing, he’ll be there pushing you to buy a weight bench. Image above is from the 2007 Minnesota State Fair, where Dick was working his magic on the fair-goers who were loaded with calories. Do you have your Dick Enrico Bobblehead yet? Click here.