Duck Duck Gray Duck – A Look At Marketing In Minnesota

Over 200 people gathered at Grand Central Station in New York to pull off a ‘frozen in place’ act. (click here to view) The everyday travelers who weren’t in on it struggled to understand what was going on.  This isn’t the first time we have seen this done, but it got me thinking about street level marketing and how (if done right) can start the “buzz” brands all want and pay big $$$ for. If the “buzz” is cool, then it becomes viral. The anonymity of this group and their agenda (if they have one) only helps fuel the mystery. 

Now if a brand tried pulling this off and had everyone wearing a branded t-shirt or holding a Coke, how many onlookers would applaud? Very few I would guess. So what’s the secret to street team marketing? Be honest about what your brand is to people. Be in the right place and at the right time when you do it. And create a little mystery so people start talking.  Good luck.