Duck Duck Gray Duck – A Look At Marketing In Minnesota


Twins Ballpark Naming Rights

New Twins Ballpark

Lots of speculation has been circulating about what the new Minnesota Twins ballpark set to open in 2010 will be called. New stadiums provide a great branding opportunity for corporations looking to tie themselves in to the fabric of a city and their passion for sports. The new Twins ballpark will have a corporate name attached to it, but who should it be?  A Twin Cities blogger apparently uncovered the urls landolakespark.com and landolakesfield.com are owned by the Twins, Fox 9 News reported. Others said to be in the running include Allianz and Great River Energy. What Minnesota companies would you like to see?


4 Comments so far
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Too bad we can’t call it the Pillsbury Doughboy Dome. How about the ‘Pillsbury Ballpark’, but there is a ring to Land o’ Lakes Park…

Comment by Jared

I absolutely DESPISE corporate names to ballparks. I especially despise the idea of a company getting naming rights to the park when my tax dollars are paying for it. If any thing it should be something non-corporate but related to Minnesota.

Comment by Jason

How about calling it Seven County Staduim, Because ALL of us are paying for it!!!!! GO TWINS!!!

Comment by Tripper Teslow

Seems lots of folks are in an uproar out east over the prospect of the new Giants/Jets stadium being named after Allianz, the insurance company that insured Auschwitz, according to a story in yesterday’s new York Daily News. Do we in the Twin Cities want our new ballpark named after a company that ha Nazi ties? http://www.nydailynews.com/sports/football/giants/2008/09/10/2008-09-10_jewish_groups_fans_in_uproar_over_name_b.html

Comment by Zoilo Brillstein




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