Duck Duck Gray Duck – A Look At Marketing In Minnesota

Typical lawyer commercial formula options:

Option 1:

One or more of firms partners sit on edge of conference table and stare slightly off camera and read from a cue card that they are ready to fight for your rights, that they get tons of $ for their clients, and that “you don’t pay unless we get win $ for you.” Most of the time, it looks like the guy has to poop.

Option 2:

The Testimonial: victims of car crash victims, injured workers, and various felons sit with their backs to the camera or in the dark and explain how XYZ law firm got them out of their jam. Most of them look like someone we went to high school with.

But today, is a brighter day in local law firm advertising. Sieben, Grose, Von Holtum & Carey have departed, at least temporarily, from the norm of bad lawyer TV commercials and set the bar higher. Nice use of video and animation. Lets see if they keep it up. You can view them here.